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January 10, 2022

Five of the most popular wine posts on Twitter in Q4 – research

By Olly Wehring

Here’s a look at five of the most engaged-with posts on Twitter that referred to wine in the three months to the end of December.

The popularity is based on total engagements (likes and retweets) received on tweets from around 150 beverage experts tracked by GlobalData’s ‘Consumer Influencer Platform’.

5. Forza Ramsay!

Just in time for Christmas, Gordon Ramsay shared with his 7.5m (7.5m!) followers news of the UK launch of his own range of Italian wines.

4. Pairing wine with music

Maynard James Keenan may be a musician by night, but by day, the Arizona-based “world-class multi-tasker” has taken to making wine, as this interview with Hemisphere magazine investigates.

3. Regionality rules, okay?

Not content with leading the way for beer on Social Media last quarter, Australia’s Adam Liaw also proved popular with wine fans when he bemoaned his home country’s absence of regional individuality when promoting tourism.

2. Don’t store it: Drink it!

In the UK, wine writer Jamie Goode saw out the year with a poke at those who hoard their wine. Goode’s view split his followers, as the responses indicate.

  1. The questionably-named Wine Wankers – based in Australia, don’t you know – shared a guide of the optimum temperatures for consuming different wines. The pair didn’t necessarily agree with the recommendations.

Five of the most popular spirits posts on Twitter in Q4 – research

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