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  1. Analysis
January 6, 2022

Five of the most popular spirits posts on Twitter in Q4 – research

By Olly Wehring

Here’s a look at the five of the most engaged-with posts on Twitter that referred to spirits in the three months to the end of December.

The popularity is based on total engagements (likes and retweets) received on tweets from around 150 beverage experts tracked by GlobalData’s ‘Consumer Influencer Platform’.

5. Christmas Cocktails

The festive period saw gift ideas a-plenty. UK-based drinks writer and TV presenter Olly Smith had something for all the cocktails-at-home aficionados.

4. Great strides in US whiskey?

Kentucky-based Fred Minnick stayed close to home with a post on Owensboro’s Green River Distilling Co.

3. Reading & drinking

Over to the west coast of the US, where spirits writer and San Franciscan Camper English highlighted an under-rated consumption occasion.

2. Ice isn’t good for you

Whisky specialist Mark Gillespie raised a glass to the Centers for Disease Control & Prevention in late-December.

  1. 2021 – The Year of the Cocktail

Oregon bartender and author Jeffrey Morgenthaler shared the love, pushing not only his own book but two other cocktail guides.

What’s coming up in aged spirits in 2022? – Predictions for the Year Ahead – Click here for a Just Drinks comment

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