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January 7, 2022

Five of the most popular non-alcoholic drinks posts on Twitter in Q4 – research

By Olly Wehring

Here’s a look at five of the most engaged-with posts on Twitter that referred to non-alcoholic drinks in the three months to the end of December.

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The popularity is based on total engagements (likes and retweets) received on tweets from around 150 beverage experts tracked by GlobalData’s ‘Consumer Influencer Platform’.

5. It’s okay to bin off the booze

While hoping not to get our countdown off on the wrong foot, Maine-based beer writer Carla Lauter tried to strip the novelty away from choosing something soft.

 

4. The Breakfast Opportunity

Canadian food writer Louisa Clements spelt out the virtue of going to work on a smoothie.

 

3. Switching out the CSDs

UK fitness phenomenon Joe Wicks encouraged his followers in November to – among other things – swerve one of their CSDs.

 

2. Be wary of the online giant

Over in coffee, high-profile barista and author James Hoffman flagged a cautionary tale for brand owners keen to get on Amazon’s platform.

 

  1. A lemon a day…

Back to breakfast and Dallas-based health writer Lori Shemek suggested what to do when life gives you lemons.

Social currency – Why aged spirits must lean in to influencers – Click here for a Just Drinks comment

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Free Whitepaper
img

Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:
  • The key factors behind the recent trends in sugar consumption
  • What is driving consumer choices when shopping for food and beverages?
  • How companies and governments are stepping up their efforts to meet consumers’ expectations
  • The outlook for sugar demand
  • Which ingredients stand to benefit from these future developments?
Enter your details here to receive the free whitepaper.
by GlobalData
Enter your details here to receive your free Whitepaper.

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