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January 7, 2022

Five of the most popular non-alcoholic drinks posts on Twitter in Q4 – research

By Olly Wehring

Here’s a look at five of the most engaged-with posts on Twitter that referred to non-alcoholic drinks in the three months to the end of December.

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The popularity is based on total engagements (likes and retweets) received on tweets from around 150 beverage experts tracked by GlobalData’s ‘Consumer Influencer Platform’.

5. It’s okay to bin off the booze

While hoping not to get our countdown off on the wrong foot, Maine-based beer writer Carla Lauter tried to strip the novelty away from choosing something soft.

 

4. The Breakfast Opportunity

Canadian food writer Louisa Clements spelt out the virtue of going to work on a smoothie.

 

3. Switching out the CSDs

UK fitness phenomenon Joe Wicks encouraged his followers in November to – among other things – swerve one of their CSDs.

 

2. Be wary of the online giant

Over in coffee, high-profile barista and author James Hoffman flagged a cautionary tale for brand owners keen to get on Amazon’s platform.

 

  1. A lemon a day…

Back to breakfast and Dallas-based health writer Lori Shemek suggested what to do when life gives you lemons.

Social currency – Why aged spirits must lean in to influencers – Click here for a Just Drinks comment

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Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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