Analysis

Finland to grow grapes. And make wine!

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

MORE

News just in from Musty's contact in the world of marketing, Fluffy Nonsense, who has found time to call her in between a hectic schedule of exhausting six-course lunches with the following snippet of, ahem, hard news - Finland to grow grapes. And make wine! "My God,"we hear you cry. "It's global warming gone mad!" Except it isn't. The crafty Norse-chaps have discovered that by keeping a vine's roots warm, the plant can survive even the chilly excesses of a near-Arctic winter, and are using the waste coolant water pipes from a handy nuclear power plant to do just that.


Related Content

"Some in the wine industry need to acknowledge that businesses need to make money" - just-drinks tal...

"It's a slightly false choice to say that it is us or Jameson" - Interview, William Grant & Sons CEO...

"In other companies, it would have taken us three years to do what we have done in past six months" ...

"Travel Retail needs to pay for itself, otherwise it's sucking from elsewhere" - Interview, David Wi...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?