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February 21, 2022

Beverage brand owners raise their ‘cloud computing’ game – data

By Patrick Scott

References to the term ‘cloud computing’ in beverage companies’ filings soared in the third quarter of last year, according to recently-released data.

In the three months to the end of September 2021, the appearance of the term was up 122% on the previous quarter to the end of June. The rate of mention in the 12 months to the end of September was 350% higher than in 2016 when GlobalData first began to track the key issues referred to in company filings.

Of the 20 biggest employers in beverages, Pernod Ricard referred to cloud computing the most over the 12-month period. GlobalData identified two cloud-related sentences in the France-based company's filings, representing 0.1% of all sentences. Tingyi Holding Corp mentioned cloud computing the second-most, in 0.05% of the sentences in its filings. Other top employers with high cloud references included Coca-Cola FEMSA, Asahi Group Holdings and PepsiCo.

The filing that featured the strongest focus on the theme in the quarter came from Treasury Wine Estates: Of the document's 1,940 sentences, seven (0.4%) referred to cloud computing.

Drinks companies based in the US were most likely to mention cloud computing in Q3, with 0.03% of sentences in company filings referring to the issue. In contrast, companies with their headquarters in Asia mentioned cloud computing in just 0.01% of sentences.

When drinks companies publish annual and quarterly reports, ESG reports and other filings, GlobalData analyses the text and identifies individual sentences that relate to disruptive forces facing companies in the coming years. Cloud computing counts among these topics - companies that invest in these areas are expected to be better equipped to survive unforeseen challenges.

This analysis provides an approximate indication of which companies are focusing on cloud computing and how important the issue is considered within the beverages industry. However, a company mentioning the term more regularly is not necessarily proof that they are utilising new techniques or prioritising the issue, nor does it indicate whether the company's ventures into cloud computing have been successes or failures.

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