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What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

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'Diet', 'Light', 'Low Cal', 'Sugar-free' - whatever the moniker - the diet soft drink industry is experiencing unprecedented growth, especially in the US, as concerns over obesity and health put the spotlight on new diet drinks and marketing investment. Annette Sessions reports.


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