Analysis

UK: Europe loses its fizz as carbonates battle with bottled water

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The world's no.1 soft drink giant, Coca-Cola and leading mineral water Perrier Vittel could soon be battling head to head for dominance in Europe. Figures released by UK-based market research company Canadean show that in the last 10 years the European market share for soft drinks overall has risen from 29% to 37%.


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