Analysis: Energy drinks go from strength to strength

By Soft Drinks International | 28 September 2007

Although a small sector in volume terms, the energy drinks category punches above its weight in the global soft drinks market in value, and has outpaced market growth for many years. While the rate of growth has slowed somewhat in recent years, writes Darren Brindley of industry analyst Canadean, the outlook for the category remains extremely positive.

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Although a small sector in volume terms, the energy drinks category punches above its weight in the global soft drinks market in value, and has outpaced market growth for many years. While the rate of growth has slowed somewhat in recent years, writes Darren Brindley of industry analyst Canadean, the outlook for the category remains extremely positive.

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