Analysis

En Primeur - Fraud or financial necessity?

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

The 2000 Bordeaux en primeur marketing machine is in full swing. But Martin Isark argues it is an outdated and at times dishonest system that only benefits a small number involved


Related Content

Comment - Wine - Bordeaux's En Primeur on a Knife Edge

Comment - Wine - Bordeaux's En Primeur on a Knife Edge...

"We feel sometimes the consumer is confused or intimidated by Bordeaux" - CIVB president...

Company plastic pledges - reason to be positive or time to panic? - Sustainability Spotlight

Company plastic pledges - reason to be positive or time to panic? - Sustainability Spotlight...

Comment - Wine - Bordeaux En Primeur: If You Thought 2009 Was Good...?

Comment - Wine - Bordeaux En Primeur: If You Thought 2009 Was Good...?...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?