Analysis

Emerging markets will be no soft touch for blended Scotch

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

MORE

Blended Scotch whisky producers are banking on emerging markets to provide the growth to offset flat or declining sales elsewhere but a new report from just-drinks suggests this cannot be expected as a matter of course. Meanwhile, any revival in mature markets will be hard to achieve without fresh thinking about how and to whom blended Scotch is marketed.


Related Content

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus...

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus...

How will Scotch whisky perform in the next five years? - Research in Focus

How will Scotch whisky perform in the next five years? - Research in Focus...

Blended Scotch whisky poised to bounce back, as lean times come to an end - Research

Blended Scotch whisky poised to bounce back, as lean times come to an end - Research...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?