Emerging markets could hold the key for Diageo

By Richard Woodard | 20 September 2006

With European markets becalmed and continued economic uncertainty in the US, the emerging markets of Brazil, Russia, India and China have assumed even greater importance for Diageo. Richard Woodard assesses the company's progress and prospects in the BRIC countries, in the context of Diageo's current global performance.

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With European markets becalmed and continued economic uncertainty in the US, the emerging markets of Brazil, Russia, India and China have assumed even greater importance for Diageo. Richard Woodard assesses the company's progress and prospects in the BRIC countries, in the context of Diageo's current global performance.

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