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Category analysts at data provider GlobalData have selected their favourite consumer product innovations from 2018 that they believe stand out from the crowd and connect with consumers. The company's latest consumer report, 'GlobalData's Favorite Innovations of 2018', features around 30 of the most innovative and novel products from last year, providing insight into the variety of innovation in the FMCG market as well as in foodservice. Here, are eight innovations taken from the report that have been selected from five different innovation areas - flavours, ingredients, packaging, marketing and technology.


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