China beer market: Dragon ready to swallow US

By just-drinks.com editorial team | 3 July 2000

With China finally being permitted to join the WTO and the international business community dazzled by the sheer size of a market of over 1.2 billion people, the world's brewers may be inclined to cast a more jaundiced eye over the seemingly glittering prospect. Around 60 international brewing concerns have gone into China over the past 20 years, and so far almost all are losing money.

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With China finally being permitted to join the WTO and the international business community dazzled by the sheer size of a market of over 1.2 billion people, the world's brewers may be inclined to cast a more jaundiced eye over the seemingly glittering prospect. Around 60 international brewing concerns have gone into China over the past 20 years, and so far almost all are losing money.

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