Analysis

Diverse brandies in a diverse market

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

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The introduction of KWV into the South African market and the competition authorities yanking Martell brandy out of the Distell portfolio has helped kick start the premium segment of an otherwise lethargic and stagnating brandy market. By Arnold Kirkby.


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