Analysis

Diageo's personal touch for Dad - Winning the marketing war in lockdown - analysis - FREE TO ACCESS

Most popular

Remy Cointreau Performance Trends 2016-2020

Campari and Cuervo - The next big spirits buy?

White spirits trying to ride hard seltzer craze

just-drinks meets Stoli Group CEO Hugues Pietrini

Spirits gift boxes will not be missed - comment

MORE

Among the drinks trends that have been accelerated by the coronavirus crisis - excepting the rise of larger packs, e-commerce and at-home cocktail creation – attention in marketing circles has turned to product personalisation.

One such activation came along this week in the UK where Diageo kicked off its 'Message in a bottle' concept.

The push offers consumers the ability to upload photos and a message to create a 30-second video. A QR code on the bottle - available for single malt Scotch brands Lagavulin, The Singleton and Talisker - allows the recipient to view the video, download it and share via social media.

'Message in a bottle' is free with every UK purchase from online platform The Whisky Shop and runs until 21 June - Father's Day.

According to GlobalData's latest COVID-19 tracker consumer survey, as of week ten, published last week, 72% of UK consumers admitted that products or services that are tailored to their needs and personality influenced their purchasing choices.

'Message in a bottle' will be welcomed by consumers who are looking to personalise their gifts and create unique opportunities to celebrate special occasions with their loved ones - especially during these tough times.

What will the post-COVID-19 consumer look like? - consumer trends


Sectors: Beer & cider, Soft drinks, Spirits, Water, Wine

Companies: Diageo

Expert Analysis

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry

Key Trends in Alcoholic Beverages: Powerful changes shaping the wine, beer, spirits and alcohol-free beverages industry...

VIEW REPORT

Related Content

Coronavirus COVID-19 and the global drinks industry - just-drinks timeline - FREE TO ACCESS

Coronavirus COVID-19 and the global drinks industry - just-drinks timeline - FREE TO ACCESS...

What will the post-COVID-19 consumer look like? - consumer trends

What will the post-COVID-19 consumer look like? - consumer trends...

COVID-19 prompts consumers to look more locally for their drinks choices - research - FREE TO ACCESS

COVID-19 prompts consumers to look more locally for their drinks choices - research - FREE TO ACCESS...

Silicon Valley-thinking propels Burgundy's Chateau de Pommard to online future

Silicon Valley-thinking propels Burgundy's Chateau de Pommard to online future...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?