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June 12, 2020

Diageo’s personal touch for Dad – Winning the marketing war in lockdown – analysis – FREE TO ACCESS

Among the drinks trends that have been accelerated by the coronavirus crisis - excepting the rise of larger packs, e-commerce and at-home cocktail creation – attention in marketing circles has turned to product personalisation.

Among the drinks trends that have been accelerated by the coronavirus crisis – excepting the rise of larger packs, e-commerce and at-home cocktail creation – attention in marketing circles has turned to product personalisation.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

One such activation came along this week in the UK where Diageo kicked off its ‘Message in a bottle’ concept.

The push offers consumers the ability to upload photos and a message to create a 30-second video. A QR code on the bottle – available for single malt Scotch brands Lagavulin, The Singleton and Talisker – allows the recipient to view the video, download it and share via social media.

‘Message in a bottle’ is free with every UK purchase from online platform The Whisky Shop and runs until 21 June – Father’s Day.

According to GlobalData’s latest COVID-19 tracker consumer survey, as of week ten, published last week, 72% of UK consumers admitted that products or services that are tailored to their needs and personality influenced their purchasing choices.

‘Message in a bottle’ will be welcomed by consumers who are looking to personalise their gifts and create unique opportunities to celebrate special occasions with their loved ones – especially during these tough times.

What will the post-COVID-19 consumer look like? – consumer trends

Related Companies

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.

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