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July 3, 2019

Diageo’s “peak innovation” belies more selective approach to NPD – Focus

Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company's London city centre headquarters. In a wide-ranging presentation, Diageo's global head of innovation, Michael Ward, talked about the importance of recruiting new consumers - and keeping current ones - through the group's product pipeline.

Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company’s London city centre headquarters. In a wide-ranging presentation, Diageo’s global head of innovation, Michael Ward, talked about the importance of recruiting new consumers – and keeping current ones – through the group’s product pipeline.

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