Analysis

Diageo stands firm in tough market

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A stumbling economic environment, falling sales of Smirnoff Ice in the US and a £1.4 billion hit on the sale of Burger King should all have combined to give Diageo's board a hangover to remember at last week's interim results. But as Chris Brook-Carter reports, a sturdy underlying performance and faith in the company's future has seen the market keep faith with Paul Walsh and Co.


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