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  1. Analysis
December 17, 2019

Could Molson Coors Europe & International become the first big M&A deal of 2020? – analysis

When Molson Coors announced the launch of a "revitalisation plan" earlier this year, much was made of the group's decision to change its name. The switch to Molson Coors Beverage Co suggested a "pivot away from beer", a suggestion that has plenty of evidence to back it up – hello, Vizzy hard seltzer! Less was made, however, about the prospects for the company's operations outside its North American heartland. Until now.

When Molson Coors announced the launch of a “revitalisation plan” earlier this year, much was made of the group’s decision to change its name. The switch to Molson Coors Beverage Co suggested a “pivot away from beer”, a suggestion that has plenty of evidence to back it up – hello, Vizzy hard seltzer! Less was made, however, about the prospects for the company’s operations outside its North American heartland. Until now.

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