Analysis

Consumer demand for environmental efforts reaches fever pitch - Consumer Trends

Most popular

Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

MORE

My initial thoughts for my latest Consumer Trends consideration for just-drinks were to write about how drinks companies can make alcohol more fun, thereby breaking down barriers with consumers. Last week's report from the Intergovernmental Panel on Climate Change, however, made me feel that such frivolity would be somewhat remiss.


Related Content

How to pitch alcohol-free adult soft drinks to consumers - Consumer Trends

How to pitch alcohol-free adult soft drinks to consumers - Consumer Trends...

Why gender-targeted products and marketing failed in 2018 - Consumer Trends

Why gender-targeted products and marketing failed in 2018 - Consumer Trends...

Why consumers are demanding more experiential marketing activations - Consumer Trends

Why consumers are demanding more experiential marketing activations - Consumer Trends...

Eleven consumer trends for 2019 – Trend Hunter Future Festival - Focus

Eleven consumer trends for 2019 – Trend Hunter Future Festival - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?