Analysis

Conclusions from the JBA 1998 Beverage Industry Survey

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

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Why targeting by gender failed in 2018

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Overall, a general consensus of opinion isthat better forecasting, competitive purchasing or integrated suppliers are within the toptwo issues. All these need an IT solution to provide accurate and timely (in some casesreal time) information, integrated to the other players in the supply chain.


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