Competition hots up in Irish whiskey

By just-drinks.com editorial team | 12 July 2006

Pernod Ricard's Irish whiskey brand Jameson has reached the 2m-case mark but the landscape of the Irish whiskey sector has been transformed by the French company's decision to sell the Bushmills brand to Diageo last year. Ben Cooper reports.

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Pernod Ricard's Irish whiskey brand Jameson has reached the 2m-case mark but the landscape of the Irish whiskey sector has been transformed by the French company's decision to sell the Bushmills brand to Diageo last year. Ben Cooper reports.

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