Analysis

Comment - Spirits - Cachaca's Big Chance, But Heed Tequila's Warning

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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To celebrate the launch of just-drinks' and The IWSR's latest spirits report, Richard Woodard considers the future for cachaça. But, first, let us look to the past.


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