Analysis

Coke and Pepsi tough it out in India

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For both Coca-Cola and Pepsi, the past year in India was marred by the pesticide residue scandal which threatened to undermine fundamentally their business in this huge developing market. In the first of two updates on the Indian soft drinks market in 2003, Raghavendran Badrinath reports on the impact of the pesticide story and other issues affecting the carbonated sector during the year.


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