Analysis

Cointreau's new campaign targets cocktail crooners

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To the strains of the crooner's anthem "Night and Day", Cointreau's new international advertising campaign attempts to evoke the smooth, chic cocktail lifestyle popular with the 25+ market. Under the strapline 'Glow with Cointreau', the four print and poster advertisements use strong, fluorescent graphics and encourage young drinkers, particularly women, to experiment with different mixes.


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