Analysis

ANALYSIS: (Coca-Cola) Blak to the drawing-board

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The withdrawal of Coca-Cola's Blak brand from the US has once again shown that new product development can be something of a hit and miss affair, even for the most powerful and experienced companies. Blak clearly did not take off with US consumers but, writes Annette Farr, in today's market drinks companies may have to accept that flavours and concepts will have a limited shelf life, making constant innovation all the more vital.


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