Analysis

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

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Ask the average consumer what 'cascara' is and you may not get much of a response. Although it is well-known in coffee-growing countries in Central and South America, the rest of the world is less aware of cascara. That could end this summer as cascara - a drink made from the pulp of the coffee cherry - is beginning to pop up in packaged beverages, thanks to a wave of new product innovations from around the globe.


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