Diageo's spiced rum brand, Captain Morgan, has made strong gains in the US spirits market but, as David Robertson reports, it has so far been unable to replicate this success in other markets.
Captain Morgan spices up US spirits stakes
Get full access to all content, just $1 for 30 days
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 18 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Do consumers care about your cocktail competition?
- "Forget what you think you know about retail"
- Why spirits must rethink its future positioning
- Cannabis creeps towards the mainstream
- How Scotch can build on 2017 growth in the future
News
- William Grant stands behind Bourdain tribute
- Volatility unlikely to derail Diageo in fiscal-19
- Lucozade Ribena Suntory names UK & Ireland COO
- Alcohol consumption optimism for W Europe
- 'Micro-influencers' set to drive future engagement
Market research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Generation Z: The Next Wave of Consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Coffee in 2018: The New Era of Coffee Everywhere
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
