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Canard-Duchêne sale signals change of tack at LVMH

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The sale by LVMH of its popular Champagne brand, Canard-Duchêne, has led some in the region to suggest the market leader may also be planning to dispose of its other competitively priced marque, Mercier. Giles Fallowfield examines the changes in the structure of the Champagne business which might be prompting LVMH to consider such a move.


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