Analysis

Can Bacardi take its rum back to the party? - Analysis

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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Four months into its new marketing structure and Bacardi hits the world with a new global campaign for its namesake brand. 


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