California producers benefit from "vastly underestimated" premium boom

By Larry Walker | 23 January 2001

It's common knowledge in California that the fastest growing area of the wine market is the premium segment. However new research suggests it could be growing even faster than anyone thought. Larry Walker reports

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It's common knowledge in California that the fastest growing area of the wine market is the premium segment. However new research suggests it could be growing even faster than anyone thought. Larry Walker reports

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