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Britvic's H1 Performance by Region - Focus

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Today, Britvic posted a rise in first-half sales and profits, boosted by the integration of Brazilian soft drinks producer Empresa Brasileira de Bebidas e Alimentos (EBBA). Here, just-drinks takes a closer look at the company's performance by category and region in the 28-weeks to 10 April. 

Britvic has seen sales in GB stills drop

Britvic has seen sales in GB stills drop

GB Carbonates

  • Volumes up 2% to 631.2m litres
  • Sales climb 2% to GBP293.8m (US$428.5m)

Performance was driven across the carbonates portfolio, led by Pepsi, which continued to deliver another period of strong take-home market share gains, Britvic said. There was an out-performance in "on the go" packs, which drove brand contribution margin ahead of last year by 70bps. Britvic said the focus on the no-sugar Pepsi Max variant continued to be "very successful" with the new cherry variant a key factor in the growth.

GB Stills

  • Volumes down 6% to 174.2m litres
  • Sales drop 8% to GBP147.7m

Britvic said that the GB total stills take-home market, as measured by Nielsen, declined in value by 3% (excluding water) and the total squash category declined 4%. Robinsons underperformed the category as the added sugar variants were removed part way through last year and has experienced some volume loss as a result. Robinsons has also been adversely affected by an increase in price promotion activity in response to "aggressive pricing" from own-label competitors who in turn are responding to discounter pricing, Britvic said. Fruit Shoot saw strong market share gains but overall performance declined, reflecting the weak kids category, Britvic said. Recent innovations, including Teisseire and J20 Spritz are generating category growth and the second half of the year will see the introduction of new packs for Robinsons and the re-launch of Drench.

France

  • Volumes drop 3% to 137.7m litres
  • Sales decline 8% to GBP108.6m

France's take-home soft drinks market, as measured by IRI, was down in both volume and value by 1.4% and 0.4% respectively, Britvic said. Teisseire, Fruit Shoot and Pressade took market volume and value share. The volume and sales decline was largely driven by a reduction in private label sales which have been affected by weak consumer sentiment and the power of supermarket buying groups, according to Britvic.

Ireland

  • Volumes edge up 1% to 104.2m litres
  • Sales climb 2% to GBP62.9m

Ireland has now delivered sales growth in four of the last five quarters. Britvic's own brand portfolio grew value share, led by the stills brands, especially Ballygowan and MiWadi. 

International

  • Volumes up 6% to 18.9m litres
  • Sales drop 9% to GBP20.9m

The sales decline was due to a change in the route to market in the Netherlands, Britvic said, however the country gained market share. In the US, concentrate sales for single serve grew year on year. 


Sectors: Company results, Soft drinks, Water

Companies: Britvic

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