Britvics stills brands were down in the UK in fiscal 2017

Britvic's stills brands were down in the UK in fiscal 2017

Today, Britvic posted a rise in its full-year sales but profits were down as the company invested in a business capability programme. Here, just-drinks takes a closer look at the company's performance by region in the 12 months to 1 October. All sales values are on a constant currency basis.

UK Carbonates (40% of sales)

  • Volumes - up 1% to 1.28bn litres
  • Sales - up 4%

Pepsi, which Britvic produces in the UK as part of a bottling agreement with PepsiCo, was the main driver of growth in carbonates, led by the no-sugar Pepsi Max brand, Britvic said. Pepsi increased its market volume and value share in a "competitive cola category", according to Britvic. There was also a 10% sales jump for "on-the-go" consumption packs in carbonates, though margins were challenged by an increase in product sourcing from Ireland as Britvic made changes to its supply chain.

UK Stills (18% of sales)

  • Volumes - up 1% to 360m litres
  • Sales - down 5%

Robinsons was the biggest drag in UK stills, with Britvic blaming price decreases brought on by a competitive squash category. J20 also declined in the year as it moved to a new promotional price in the off-trade, while the Fruit Shoot brand was flat.

France (18% of sales)

  • Volumes - flat at 281m litres
  • Sales - up 3%

A weak final quarter caused by poor weather dampened an otherwise strong year for Britvic in France, the company said. There was a 5% increase in branded sales, partly offset by a decline in private label.

Ireland (11% of sales)

  • Volumes - climb 3% to 216m litres
  • Sales - jump 14%

Owned-brand growth was led by the stills portfolio and Britvic's range of low and no-sugar products, the company said. There was also a boost for Counterpoint, Britvic's Irish wholesale business, through the acquisition of Dundalk-based drinks wholesaler East Coast Suppliers earlier in the year.

International (4% of sales)

  • Volumes - drop 1% to 42m litres
  • Sales - up 5%

US sales were up 21% in the fiscal year as Britvic launched Fruit Shoot multipacks in the country. Belgium, meanwhile, increased sales on Teisseire growth but revenue in the Netherlands fell back.

Brazil (9% of sales)

  • Volumes - fall 14% to 186m litres
  • Sales - down 2%

Brazil benefited from the acquisition of Bela Ischia in early March and from foreign exchange movements, Britvic said. However, macroeconomic concerns in the country continued to prove a challenge for businesses.

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