Analysis

Britvic FY 2015/16 results by region - Focus

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Today, Britvic posted a rise in its full-year sales and profits, boosted by the integration of Brazilian soft drinks producer Empresa Brasileira de Bebidas e Alimentos (EBBA). Here, just-drinks takes a closer look at the company's performance by region in the 52 weeks to 25 September.

Britvic released its full-year results earlier today

Britvic released its full-year results earlier today

UK & Ireland Carbonates

  • Volumes up 5%
  • Sales climb 5%

The PepsiCo brands, which Britvic produces and distributes in the UK and Ireland, performed well. Pepsi continued to grow and gain market share, generating sales growth of GBP28m in a category where value fell in the period by GBP22m, Britvic said. Pepsi Max accounted for 90% of the PepsiCo portfolio's market value growth, while 7UP, led by low-sugar 7UP free, outperformed the category and also gained value share. Tango achieved its highest sales since 2005.

UK & Ireland Stills

  • Volumes down 5%
  • Sales drop 7%

GB stills performance was "challenged", Britvic said. The total stills take-home market, as measured by Nielsen, declined in value by 2% (excluding water) with the squash and children's segments declining by 3% and 8%, respectively. The removal of the added-sugar variants of Robinsons in 2015 resulted in a decline in sales as fewer consumers switched to the new formulation than originally anticipated, according to Britvic.

France

  • Volumes slide 3%
  • Sales dip 3%

Market conditions remained "tough" and consumer confidence weak, Britvic admitted. But, performance in the second half of the year showed an improvement on the first half. Fruit Shoot continued to grow, led by the launch of a 1.5-litre sharing pack, and the Pressade juice brand, with its organic and "juice from France" credentials helping it to "significantly outperform the juice category", the company said.

Ireland

  • Volumes up 4%
  • Sales climb 6%

Ballygowan performed well in Ireland, while good performances from MiWadi Zero and the fruit carbonate brand Club Zero also contributed to growth.

International

  • Volumes up 2%
  • Sales slip 5%

Britvic blamed its lower international sales on a change in its route-to-market in The Netherlands. A comparable revenue decline of 1% was driven by weakness in the European exports division, including operations in BeNeLux and travel sectors where volumes declined in the mid-single digits, Britvic said. Brand contribution was further impacted by investment in the US with the Fruit Shoot multi-pack launch earlier this year.


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