Analysis

Belgian speciality Heineken’s unlikely giant killer

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Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

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As Irish whiskey comes of age, so do its problems

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The Affligem brewery was almost dead and buried under the shadow of its giant neighbour Interbrew. But then in stepped rival Heineken with a new appetite for speciality brews and aspirations of challenging the likes of Leffe. Just-drinks examines the strategy for success.


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