Analysis

Research in Focus - Opportunity Waiting: Beers Beyond Lager

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

As Irish whiskey comes of age, so do its problems

What can the spirits industry learn from Diageo?

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In 2013, beer alternatives generated 13bn litres of volume sales and US$58bn in sales revenue, according to Euromonitor International. This is small when compared to the respective standard lager sizes of 182bn litres and US$583bn.


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