Interbrew/Bass deal: Battle may return to home turf

By Chris Brook-Carter | 2 August 2000

It is a peculiarity of the world beer industry that in so many of the sector's developed markets, one player dominates the scene. In South Africa SAB holds close to a 95% share of the market, in Denmark Carlsberg owns 71%, while the newly created AmBev dominates the Brazilian market and aims to own 50% of the entire South American market by 2005.

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It is a peculiarity of the world beer industry that in so many of the sector's developed markets, one player dominates the scene. In South Africa SAB holds close to a 95% share of the market, in Denmark Carlsberg owns 71%, while the newly created AmBev dominates the Brazilian market and aims to own 50% of the entire South American market by 2005.

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