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Batgirls tempted by cream of marketing

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What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

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As Irish whiskey comes of age, so do its problems

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To the uninitiated, Allied Domecq's latest brand launch may be just another cream liqueur but brand vice-president Jacki Fionda says Allied's ambitions are far broader. She spoke to Chris Brook-Carter about batgirls, Bailey's and brand innovation.


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