Analysis

Bacardi buys Patron - Where does Patron sit in Tequila and what does this mean for Diageo, Pernod Ricard, Gruppo Campari? - Analysis

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

Why water has become more important than wine

As Irish whiskey comes of age, so do its problems

just-drinks speaks to A-B InBev CEO Carlos Brito

MORE

Earlier this week, Bacardi announced its intention to take full control of the Patron Tequila brand. The transaction, which should close before the end of June, sees the high-end Tequila segment leader enter the Bacardi stable. Here, just-drinks looks at the global Tequila category, Patron's position in it, and how the competition should be feeling today.


Related Content

Bacardi snaps up Tequila powerhouse Patron

Bacardi snaps up Tequila powerhouse Patron...

Diageo adds to Tequila stable with Casamigos acquisition

Diageo adds to Tequila stable with Casamigos acquisition...

The remarkable story of Patrón Tequila - Focus

The remarkable story of Patrón Tequila - Focus...

Is Diageo’s US$1bn Casamigos play expensive? Who cares? - Analysis

Is Diageo’s US$1bn Casamigos play expensive? Who cares? - Analysis...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?