Focus - Functional ingredients: aspiring to taste success

By Annette Farr | 2 October 2008

As the functional food and drink market develops and choice broadens, consumers are becoming more demanding about how products taste rather than simply buying them for their health-enhancing properties. Ahead of next month's Health Ingredients Europe trade show, Annette Farr looks at some of the new functional ingredients hitting the market and asks how ingredient companies are tackling the taste challenge.

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As the functional food and drink market develops and choice broadens, consumers are becoming more demanding about how products taste rather than simply buying them for their health-enhancing properties. Ahead of next month's Health Ingredients Europe trade show, Annette Farr looks at some of the new functional ingredients hitting the market and asks how ingredient companies are tackling the taste challenge.

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