Analysis

Ashwagandha - The next functional drinks trend? - NPD Focus

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

It is ironic that one of the newest beverage ingredient trends is linked to one of the oldest ingredients in traditional south Asian medicine. Ashwagandha has been a prized ingredient in Ayurvedic medicine for over 3,000 years, but it is only now making inroads into packaged beverages. And, if current innovation trends are any indication, ashwagandha could be a rising star in the functional drinks sector.


Related Content

Matcha's moment in the drinks market - NPD round-up

Matcha's moment in the drinks market - NPD round-up...

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends...

How RTD coffee could be the next functional drink boom area - NPD trends

How RTD coffee could be the next functional drink boom area - NPD trends...

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

Cascara - a coffee by-product turning soft drinks heads - NPD Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?