Analysis

Ashwagandha - The next functional drinks trend? - NPD Focus

Most popular

Why water has become more important than wine

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

MORE

It is ironic that one of the newest beverage ingredient trends is linked to one of the oldest ingredients in traditional south Asian medicine. Ashwagandha has been a prized ingredient in Ayurvedic medicine for over 3,000 years, but it is only now making inroads into packaged beverages. And, if current innovation trends are any indication, ashwagandha could be a rising star in the functional drinks sector.


Related Content

Matcha's moment in the drinks market - NPD round-up

Matcha's moment in the drinks market - NPD round-up...

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends

Is honey water the silver bullet for full-sugared soft drinks? - NPD trends...

How RTD coffee could be the next functional drink boom area - NPD trends

How RTD coffee could be the next functional drink boom area - NPD trends...

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

Cascara - a coffee by-product turning soft drinks heads - NPD Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?