As consumers dial down the alcohol, could hop-flavoured water break new ground? – NPD trends

The secret to a great beer often comes down to the quality of the hops that are used to make it. Depending upon the variety, hops can add floral, fruity, bitter, grassy, flowery, spicy or earthy notes to beer. But, why should hops be limited to beer? A growing number of beverage makers are finding that the unique flavour qualities of hops are well-suited for soft drink innovation.