As consumers dial down the alcohol, could hop-flavoured water break new ground? – NPD trends

The secret to a great beer often comes down to the quality of the hops that are used to make it. Depending upon the variety, hops can add floral, fruity, bitter, grassy, flowery, spicy or earthy notes to beer. But, why should hops be limited to beer? A growing number of beverage makers are finding that the unique flavour qualities of hops are well-suited for soft drink innovation.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:

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Take a look at this report to give yourself the best standing in this developing market.

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