Anheuser-Busch InBev Q3 & YTD by region - Focus

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Earlier today, Anheuser-Busch InBev reported a drop in Q3 net profits and sales, although the company saw sales rise in organic terms. Here just-drinks takes a closer look at the company's performance in its global regions: 

The US

  • Q3 total sales grew 2.8% in organic terms

A-B InBev said sales to retailers (STR) were down 2.1% in the quarter, and 1.9% in its year-to- date. Sales to wholesale (STW) grew 1.2% in the quarter, down 1.9% in 9M15. 

Bud Light STRs were down low single digits during both 3Q15 and 9M15.

Meanwhile, Budweiser's improved performance was driven by campaigns emphasising the brand’s heritage, though STRs declined by low single digits in the quarter. 

Michelob Ultra, Stella Artois and Goose Island all delivered double-digit volume growth in 3Q15. These performances were partly offset by the Rita’s family which remains under pressure in the “increasingly competitive near-beer segment”.

STRs for value brands declined by mid-single digits in 3Q15 and low single digits in 9M15. 


  • Q3 total sales grew 14.2% in organic terms

Q3 volumes grew by 11.5%, driven by a favourable macroeconomic environment, and good performances by Corona, Bud Light and Victoria

The company’s Focus Brands, which represent over 90% of total volumes, increased 12.2% in the quarter. 

A-B InBev said cost total cost savings achieved to date in the region are approximately US$830mn. “We remain committed to delivering our target of $1bn of savings by the end of 2016, with the vast majority expected to come by the end of 2015,” the company said.


  • Q3 total sales were up 10.5% in organic terms

Total volumes in Brazil grew 1% in the quarter, with beer volumes up 3.5%, and soft drinks volumes down 5.9%. Beer volumes benefitted from favourable weather and an easy comparable versus 3Q14, when the company experienced some slowdown following the FIFA World Cup. 

Volumes of premium and near-beer brands reached almost 9% of total volumes in the quarter, with Budweiser, Stella Artois, Original and Skol Beats Senses all growing double digits. A-B InBev said the macroeconomic environment continues to remain challenging. 


  • Q3 total sales were up 6.6% in organic terms

The company estimated that total industry volumes declined by approximately 7% in the quarter and by approximately 5.5% in 9M15 - impacted by economic headwinds and poor weather. A-B InBev’s beer volumes declined by 1.3% in the quarter and were up by 0.5% in 9M15. 

The combined volumes of Budweiser, Harbin and Sedrin were marginally ahead in the quarter, with Budweiser maintaining double-digit growth. The company is to continue to invest in Budweiser, with a specific focus on music.

Argentina beer volumes were up low-single digits in 3Q15 and 9M15, as a result of growth of premium and super-premium brands and recent innovations, including Patagonia’s new Kune flavour. Corona and Stella Artois also helped drive volume.

Beer volumes in Belgium grew by mid-single digits in the quarter. Market share in the off-trade channel was driven by innovations such as Hoegaarden Radler and Cubanisto.

Beer volumes in Canada increased by low-single digits. The company said Stella Artois became the fastest-growing “high-end” brand in Canada.

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