Analysis

Analysis - Why Chinese beverage brands won't conquer the world

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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China may be the world's second biggest economy but, when it comes to global brand-building, the country lags most top nations.


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