Analysis

Analysis - Suntory's US$16bn Beam Inc move a "high price"

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

The just-drinks Analyst returns

Where will Pernod focus its attention in 2019-21?

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When Pernod Ricard paid EUR5.69bn for Absolut owner Vin & Sprit in 2008, it was seen as the most expensive major spirits purchase in terms of EBITDA multiples.


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