Analysis

Analysis - PepsiCo's beverages tell their own tale

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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Journalists love a good narrative; a super-imposed story arc that gives the reader invaluable context and meaning.


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