Analysis - Dr Pepper Snapple Group has work to do on Ten range
DPSG released its first-quarter results today
Dr Pepper Snapple Group has yet to impress with its low-calorie Ten portfolio after first-quarter results disappointed, an analyst has said.
Stifel analyts, Mark Swartzberg, said the range remained a “show-me” innovation and was doing little to lift DPSG's core Dr Pepper brand above declines in the overall CSD sector. In Q1 results released today, Dr Pepper posted a 3% volumes drop, with unreported falls for the Ten range.
Swartzberg said: “Down 3% may be better than performance with no Dr Pepper Ten, but the company’s largest trademark is looking more and more like the larger CSD category, which is down low single-digit in volumes.”
The drinks contain ten calories per bottle and use a mix of caloric and non-caloric sweeteners.
Struggling sales for diet soft drinks should see a new wave of innovation break over the category. Tom Vierhile reports....
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