DPSG released its first-quarter results today

DPSG released its first-quarter results today

Dr Pepper Snapple Group has yet to impress with its low-calorie Ten portfolio after first-quarter results disappointed, an analyst has said.

Stifel analyts, Mark Swartzberg, said the range remained a “show-me” innovation and was doing little to lift DPSG's core Dr Pepper brand above declines in the overall CSD sector. In Q1 results released today, Dr Pepper posted a 3% volumes drop, with unreported falls for the Ten range.

Swartzberg said: “Down 3% may be better than performance with no Dr Pepper Ten, but the company’s largest trademark is looking more and more like the larger CSD category, which is down low single-digit in volumes.”

DPSG launched Dr Pepper Ten in October 2011, with 7UP Ten, A&W Ten Root Beer, Sunkist Ten Orange Soda, Canada Dry Ten Ginger Ale, and RC Ten Cola following in December last year.

The drinks contain ten calories per bottle and use a mix of caloric and non-caloric sweeteners.