Analysis - Dr Pepper Snapple Group campaign can't hide Ten cracks

By Andy Morton | 15 May 2013

Dr Pepper Snapple Group's (DPSG) upcoming multi-million dollar push behind its Ten portfolio is unlikely to address concerns over cannibalisation and lack of consumer appeal, an analyst has warned.

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Dr Pepper Snapple Group's (DPSG) upcoming multi-million dollar push behind its Ten portfolio is unlikely to address concerns over cannibalisation and lack of consumer appeal, an analyst has warned.

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