At the end of the 19th century, Sao Paulo was the location of the first 52 breweries in Brazil. During the next 100 years, the beer industry would change and develop to become the national icon that it is today. In a country where beer is more heavily consumed than milk per capita, competitors are concerned that the recent merger of the two largest brewers in Brazil, Antartica and Brahma, will drastically effect the country's beverage market.