Analysis

Aluminium producer’s ‘can do’ spirit helps Russian brewers

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Carlsberg's priorities for the years ahead

Carlsberg Performance Trends 2014-2018 - data

MORE

The growing Russian beer market is an undoubted success story for the brewers operating there. But, writes David Robertson, they have been aided and abetted by an unlikely ally in the form of an aluminium producer which took the unusual decision to advertise its product - the aluminium beer can - directly to consumers, helping to boost the popularity of buying beer in cans.


Related Content

From crass to craft - The aluminium can's role in the future of beer - Comment

From crass to craft - The aluminium can's role in the future of beer - Comment...

What can the beer industry learn from Carlsberg? - Comment

What can the beer industry learn from Carlsberg? - Comment...

Shrinking margins for UK craft brewers could herald M&A race - research

Shrinking margins for UK craft brewers could herald M&A race - research...

What brewers need to be aware of before stepping into cannabis - Comment

What brewers need to be aware of before stepping into cannabis - Comment ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?